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Event Calendar

Friday, April 27, 2018

5 Star Client Visits

Start Date: 4/27/2018 8:30 AM CDT
End Date: 4/27/2018 3:30 PM CDT

Venue Name: Courtyard by Marriott

Location:
2405 SE Creekview Drive
Ankeny, IA  United States  50021

Organization Name: Iowa Veterinary Medical Association

Contact:
Dr. Randy Wheeler
Email: ivma@iowavma.org
Phone: 800-369-9564


 
Friday, April 27, 2018
9:00 am – 3:30 pm
Courtyard by Marriott
2405 SE Creekview Drive
Ankeny, IA
Sponsored by  and
 
Join us for the IVMA’s annual Spring Practice Management Seminar as we present national speaker and veterinary consultant, Wendy S. Myers.  Wendy will give practical ways to improve your communication with your clients so that they understand your recommendations and accept your treatment plans. Not only will this training help your patients get the care they need, you will learn how it can increase your clinic’s profitability. Don’t miss out on this opportunity to help you and your staff become confident communicators which will enhance your client’s experience and provide the best possible healthcare to their animals.
 
Who should attend? This session is open to anyone who would like to improve the client experience in the exam room including veterinarians, veterinary technicians, clinic managers, and other clinic staff.

Session Highlights
Get Clients to Accept Diagnostic Tests (1 hour)
What’s good for the health of your patients is good for the health of your practice. Laboratory services could comprise 20% to 25% of your gross income. Your entire team needs to have confident conversations about preventive screening, sick-patient workups and preanesthetic testing.
  
How to Increase Preventive Care Visits (1 hour)
The Veterinary Care Usage Study shows 84% of dogs and 64% of cats had veterinary exams in 2014, a decline from previous years. More pet owners are waiting longer intervals between veterinary visits, with dog owners averaging 17 months between visits. Preventive care exams help you protect patients while also ensuring practice health.
  
Lead Clients’ Decisions with Yes-or-Yes Choices (1 hour)
If you’re tired of negotiating with clients over professional services and products, change your approach. Sales professionals guide decisions with the two-yes-options technique. In veterinary medicine, you sell preventive care and peace of mind to pet owners during every exam.

How to Use Social Media to Promote Preventive Care (1 hour)
Social media lets you have ongoing conversations with existing clients and prospective ones. When choosing what to post, preventive care should be your core content. Preventive care services and products generate 38% of practice income. Think about topics you cover during exams: Weight management, oral health, arthritis, heartworm prevention, flea and tick control, vaccines, and diagnostic testing.

What Millennial Clients Want from Your Veterinary Clinic (1 hour)
Now the majority demographic, Millennials are the largest pet-owing group and spend more on veterinary care. Millennials live on their mobile devices, rely on reviews before buying and want to have an emotional connection with your hospital and its mission. They check their smartphones 43 times a day.
 

Agenda
8:30am -9:00am     Registration
 
9:00am -9:15am     Welcome and Introductions
 
9:15am - 10:15am    Get Clients to Accept Diagnostic Tests
 
10:15am -10:30am    Break
 
10:30am – 11:30am  How to Increase Preventive Care Visits
 
11:30am – 12:30pm  Lead Clients’ Decisions with Yes-or-Yes Choices
                                       
12:30pm -1:30pm     Lunch
 
1:30pm - 2:30pm   How to Use Social Media to Promote Preventive Care

2:30pm - 3:30pm   What Millennial Clients Want from Your Veterinary Clinic

 

Online Registration

Registration is Closed
Closed: 4/26/2018 12:00 PM

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