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WC2014 Practice Management
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Practice Management Session

Sponsored by Merial, Ltd. (LOGO)

Thursday, February 13, 2014

Moderator – Dr. Jennifer Schleining

Rooms 250-252


8:00 – 9:30 a.m. Friend Me, Tweet Me – 5 Ways to Use Social Media in Practice - Ms. Karen Gavzer

Digital Marketing is a business tool today. If you are not using it for your practice, you are missing out on electronic word-of-mouth. Pet owners are online and you need to be, too, to tell your story. Learn five practical ways to take advantage of social media and how to communicate effectively in this medium to promote your practice, educate pet owners and more in this helpful, informative program. You will learn:

  • 5 Smart Ways to Use Social Media for your practice
  • The 3 C's of social media communication
  • Tips and ideas to optimize your social media effectiveness
  • Stories and examples of what to do and how to do it

10:00 – 11:30 a.m. 3 Overlooked, Smart Marketing Ideas that Work - Ms. Karen Gavzer

SEO and social media are what most practices focus on and that leaves an opening for smart practices to differentiate themselves and take advantage of marketing opportunities that others are not. This talk focuses on three powerful, inexpensive but often overlooked opportunities to build awareness and business for your veterinary hospital.

  • Learn how to use signage more effectively inside and outside the practice
  • Learn how to integrating online and in-office messaging to maximize impact
  • Learn how to build awareness and business through community marketing

12:30 – 2:00 p.m. How to Go and Grow in a Slow Economy - Ms. Karen Gavzer

Life isn't about how to survive the storm, but how to dance in the rain. Unknown Author

We're long past waiting out the storm in veterinary practice. This is the "new normal.” It's time to understand and work with the economy we have. This talk is about making informed changes, acquiring new skills, and offering new services to go and grow even in a slow economy. You will take home ideas that work with the new consumer pricing psychology, make the value proposition and energize your team to get going and growing again. Learn to:

  • Understand the new consumer pricing psychology
  • Make the value proposition with today's pet owners
  • Focus on growth, not just survival
  • Energize your team with new ideas to grow your practice

2:30 – 4:00 p.m. How to get to the 3rd Level of Client Care - Ms. Karen Gavzer

Research from the American Veterinary Medical Association (AVMA) shows that pet owners are more compliant, more loyal, and more accepting of fees when they have a good relationship with members of the practice team. The study says that a good relationship is one built on feelings of trust and understanding. Information published by the Gallup Press and other sources confirm the important role feelings play in human interactions: In other words, feelings often count more than facts in determining how clients act. In this program, you will learn how to:

· Understand and use empathy to improve client communications and build stronger relationships

· What the 3rd Level of Client Care is and how to reach it

· Practical ideas and tips to take home and use with your team


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